Pepco Energy didn’t want to just tell customers saving energy was easy, they wanted to show them too.

We created a series of easy-breezy, bright and fun social and pre-roll content demonstrating how saving energy doesn’t take much more than lifting a finger.

And it worked! In just two days, Pepco’s DC, MD and VA customers saved enough energy to power every cell phone in the D.C. metro area for 8 months.