Chill Out – Pepco

When energy provider, Pepco, sought to drive brand lift while encouraging customers to use less energy on hot days, we kicked back, relaxed and thought about how to go about it.

Turns out doing nothing is the best way to save energy and we brought that to life through our chill multi-channel campaign.

  • For Pepco Energy
  • Results 🏠70%+ household participation 🏠


Print & OOH

Digital & Social


ECD: Chris Ferguson
Director: Justin Leibow
Art Director: Tony Avila
Production: Wild Plum