Pepco | Save Your Energy
Goal: Drive brand lift while encouraging customers to use less energy on hot days.
Turns out doing nothing is the best way to save energy and we brought that to life through our chill multi-channel campaign.
Results: 70%+ household participation, 2.7M kilowatts saved
ECD: Chris Ferguson
Director: Justin Leibow
Art Director: Tony Avila
Production: Wild Plum