Chill Out

When D.C. area energy provider, Pepco, sought to drive band lift while encouraging customers to use less energy on hot days, we kicked back, relaxed and thought about how to go about it.

Turns out doing nothing is the best way to save energy and we brought that to life through our chill multi-channel campaign.

  • For Pepco Energy
  • Type TV, Print, OOH, Social, Radio


Print & OOH

Digital & Social


On set with the star

-ECD: Chris Ferguson
-Director: Justin Leibow
-Art Director: Tony Avila
-Production: Wild Plum