đŚ 2nd Place in the US Cannes Young Lion Competition đŚ
âMaybe if touching a nut kills you, youâre supposed to die.â â Disgraced Comedian
We know we should protect and respect people with food allergies, but secretly we think theyâre the problem â not our culture. Thatâs why with the non-profit E.A.T, Nike and Serena Williams, who is an allergy sufferer herself, weâre turning the âSurvival of the Fittestâ mantra on its head. Because even the toughest athlete in the game can get knocked down by a teeny-tiny peanut.
Introducing the EpiC line of clothing featuring a built-in EpiPen holster and injection target spot that will help build awareness, raise funds and ultimately help find a cure for food allergies.
Behind-The-Scenes
People will do a lot to go to Cannes, but few have ripped off their pants in front of a room full of esteemed industry leaders to do so. My AD partner and I prototyped our EpiC line leggings and couldnât help but put on a show when showing them off.