Awaken Your Meathead || Incogmeato

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Plant-based meat is a tough sell. In theory, people like it – you know saving the world with dinner and all that – but in reality, there’s just something missing. The meat. Or more specifically, the meatiness.

That’s why we worked with a new plant-based meat market entrant to distinguish their product by showing how they put the meat in meatless.

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Art Director: Tony Avila

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