On The Road
Creative Director: Dane Rahlf
Art Director: Tony Avila
We’ve all been there – wondering where your package is or why you keep getting your neighbors' mail. USPS delivers millions of packages and letters every day to every mailbox in the US, but customers tend to overlook their herculean efforts and focus on the negatives. So, we decided to go small to remind folks of the magic behind their mail.
Meet Minitruck: the adorable, toy truck that makes you go awwwww. This little vehicle has traveled all around the country, and even to the north pole, to remind Americans the lengthy USPS goes to deliver.